Fashion legend Armani has a new spokesmodel, Beyonce. She is heading up their new fragrance called Emporio Armani Diamonds. Of course with any good campaign around the word diamond, you need some celebrity endorsement. And the lucky winner is… Lorraine Schwartz:

The 25-year-old singer recently treated herself to an 18-carat gold ring featuring 5-carats worth of yellow and white diamonds from Lorraine Schwartz’s diamond monkey collection.

Beyoncé, who is rumoured to be engaged to rapper Jay-Z, said: “Now women can buy their own diamonds.”

Video of Beyonce doing a cover on Marilyn Monroe’s iconic Diamonds Are a Girl’s Best Friend, after the jump.