There is a new trend in water. Blinging it like Gabrielle Union does. A company called BlingH2O figured out that if you dip the bottles in some Swarovski crystals, you can create enormous margins. Depending on the news source you look at, the bottles go from as low as $35 to as high as $55 per bottle. And wouldn’t you know it, Paris Hilton drinks it. In even worse taste, she was seen feeding it to her dog.

TMZ did a great job of explaining the “history” behind the company’s founding:

Sold as a high-end, über-fashionable bottled water, Bling H2O is the brainchild of Hollywood writer-producer Kevin G. Boyd. After spending time on studio lots observing celebrities treat their bottled water as a fashion accessory, Boyd decided to create the Cristal of bottled water.