August 8th, 2007

European Jewelers Engage In Global Battle for Brides

wall street journalAll the big name Jewelers are adding amenities in hope of cracking the European market.

Story in the Wall Street Journal:

French jeweler Cartier decorated the windows of its New York flagship earlier this year with ivory-and-gold wedding cakes to fete its new bridal-jewelry salon, dedicated to diamond solitaires and wedding bands — a feature it will roll out in other U.S. cities over the next few months.Down Fifth Avenue, De Beers, a joint venture between De Beers SA and LVMH Moët Hennessy Louis Vuitton SA, recently unveiled an engagement-ring counter.

For years, most European high-end jewelry houses turned up their noses at diamond engagement rings. Couples on the Continent preferred colored gems and family heirlooms.

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