July 17th, 2007

Luxury market in Japan is hot

gucci logoed cappucino

The luxury market in Japan is doing very well. Gucci has an exclusive cafe that serves a $7.50 cappuccino with their famous logo on it (pictured). So-called “luxury retailers” are making over their high end stores into exotic “desinations”. Chanel has a top end restaurant with a high end chef.

As Tim Johnson of the Asian Bureau @ the McClatchy papers says:

Mio Shimamura, a marketing director for Harry Winston, the high-end jeweler to Hollywood stars, greeted a visitor in a hidden VIP room designed for wealthy male customers in Tokyo’s tony Midtown. Doors swished shut electronically. A magnum of champagne stood ready. Dominican cigars beckoned from the humidor.

“The Japanese customer wants to buy something really, really luxurious,” she began. “They want to be treated like a celebrity. That’s the next level of luxury in Japan.”

An attendant wearing a white glove displayed a jewel-encrusted watch at a relative bargain price of $50,000. Some items in the store sell for more than $1 million.

High-end retailers such as Harry Winston pamper customers even after the sale.

SNIP

Over-the-top luxury is on display. Walk into the high-end Restir boutique, which has the look of a dark nightclub, and you see a single display case showing a black body sheath containing scores of shimmering crystals. Price tag: about $30,000.

Video of Restir after the jump:






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