August 25th, 2007

Engaged to marry, eventually

Although this is an old USA Today story from 2003, I think things are probably the same today with couples who want to have the perfect wedding and end up engaged for a long while working out the arrangements for the ceremony.

I have a totally different attitude about the “perfection” of a ceremony but that’s what makes the world go round… and gives people in the wedding industry employment:

Engaged to marry, eventually
By Olivia Barker, USA TODAY
In September, Harold White, a rabbi in Washington, D.C., got a call from a couple looking to see if he’d be available to marry them on Memorial Day — 2006. The length of the average engagement is up from 11 months in 1990 to 16 months in 2002…..The New Milford, Conn.-based Association of Bridal Consultants puts the number at 15 or 16 months;
National Jeweler, a trade publication, says 16.”

…the increasing length of today’s engagements reflects the increasing personalization of weddings. Couples, especially urban sophisticates, want a particular venue during a particular season (popular sites can get booked more than a year in advance), a particular band, a particular photographer — all, of course, at a particularly good price. “

“… the thirtysomething lawyers want to hold off on their wedding until they’ve passed a certain stage in their rising careers”

“…And everybody is looking to customize the wedding,” Bratten says, which requires research, comparison shopping — and time. “There’s a lot of competition for the best florist in town and the most creative space in an area,” and not just among betrothed pairs.

Engaged couples are competing with children celebrating their bar or bat mitzvahs, as well as adults feting their 40th or 50th birthdays, all of which have become increasingly elaborate affairs. So the earlier a couple contacts vendors, the better their chances of snagging just the right ones on their ideal date.”






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