August 26th, 2007

Why is a Tennis Bracelet called a Tennis Bracelet?

Diamond Tennis braceletHow did the term “tennis bracelet” come about? As it happens, it actually is related to the game of tennis. You see, Chris Evert used to love wearing bracelets with diamonds in a row. She lost her bracelet during a match; paused the game and looked for the bracelet. Everyone took notice of course and it was one of the most successful product launches in jewelry history, albeit unintentional.

Had this happened today, people probably would have thought it was staged. But in those days, product placement was not as co-ordinated and managed as it is today. “Astroturfing” did not exist.

And that my friends, is the origin of the “Tennis Bracelet“.






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