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Quote this post and reply to it Post#1 @ 03-22-00 , 06:43 PM


Wednesday March 22, 10:10 am Eastern Time
Company Press Release
SOURCE: Parmatown Mall
Parmatown Mall To Undergo Major Renovations
PARMA, Ohio, March 22 /PRNewswire/ -- From ceilings to flooring, from fountains to Food Court, from signage to lighting, Parmatown Mall will soon have a fresher, more modern look thanks to a three-phased, $10 million renovation to begin in May. Renovations for Phase I, to be completed by October, 2000, will start in the main stage area near JCPenney.

(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000322/CLW003 )
Phases II and III will include the Food Court and the rest of the mall. Renovations will include the following:


* New combination incandescent, fluorescent and metal halide interior
lighting throughout the mall, replacing the existing mercury vapor
lighting.
* New above-ground fountains and planters, replacing existing recessed
fountains in Center Court.
* Replacement of all metal linear ceilings and suspended baffles with
painted drywall and recessed ceiling panels, adding eliptical and
rectangular soffit drops.
* Replacement of mirrored surfaces with painted, continuously illuminated
drywall bulkheads.
* Total mall reflooring with terra cotta, blue, dark beige, white and gold
accented light beige and white Spanish marble, patterned with elliptial,
accent areas at the major courts and directional change areas.
* New modern doors at the four main entrances, with new automatic, easily
accessible doors at the Food Court entrance.
* New interior overhead directional signs.
* New landscaping and planters throughout the mall and at the Food Court
entrance.
* Exterior identification signs at all entrances, with a colorful, bright,
signature canopy at the Food Court entrance.
* New colored concrete exterior sidewalks at the Food Court entrance.


All renovations will be completed by November, 2001. ``Ninety percent of the Parmatown Mall construction will take place at night when the mall is closed for business, so that our shoppers will not be inconvenienced'' said Steve Rudow, senior vice president, RMS Investment Corp. ``Phase I will be completed well before the holiday season and renovations will be suspended until after the 2000 holiday season.''

Other Remodeling

In addition to the Parmatown Mall renovation, JCPenney will begin its own remodeling in May, with completion scheduled prior to the holidays as well. The JCPenney refresher and renovation will include new carpet, new tiles, a major re-paint and restroom remodeling.

Malley's completed its remodeling, which consisted of redecorating and refixturing, in January, 2000.

New Tenants

Parmatown shoppers can expect to see other more immediate changes, when four new stores open at the mall.

Two stores are making their first appearance in the Northeastern Ohio market. Rave Girl, the new-concept store for 'tweens, plans to open its first of 30 stores this year. Rave Girl targets pre-teens between the ages of 7-14, with fashion-forward clothing that fits the in-between body but is still cool and cutting-edge. Rave Girl is scheduled to open a 2,400-square-foot store in the East Wing on March 22. The existing G+G store, aimed at the young adult market and located near JCPenney, will expand to 1000 square feet and will be completed in May. Rave, Rave Girl and G+G are brands of G+G Retail, Inc., based in New York.

d.e.m.o.(SM), another new concept store and a division of Pacific Sunwear of California, will open a 3,200-square-foot store in mid to late April in Center Court, just east of Kaufmann's. A hip-hop clothing store for men and women, d.e.m.o. plans to open 80 stores by the end of 2000. The store caters to the casual fashion needs of the 16-24-year-old customers by offering a broad selection of branded and private-label brand merchandise.

Paul Harris opens a 4,820-square-foot store in the Center Court across from Kaufmann's, featuring mixable career-to-casual separates, a kid's play area with videos, expanded size offerings (2-16, small to extra large and limited petite offerings). Parent company is Paul Harris Stores, Inc., operating 330 Paul Harris stores in 29 states.

Parmatown Mall management is currently in negotiation with a major tenant for a 30,000-square-foot space in the west wing formerly occupied by Winkleman's, The Limited and Modern Woman.

Parmatown Plaza is undergoing the following additions:

Marc's is adding 12,000 square feet bringing its total square footage to 42,886. Expansion will be completed by the end of June.

Chipotle Mexican Grill opened on March 7 with a 4,500-square-foot restaurant in the space formerly occupied by Parma Pieroges.

Stambaugh Hardware opens a 9,900-square-foot store in mid-May in the former Linens 'n More location.

Fox and Hound English Pub and Grille, a 13,500-square-foot entertainment restaurant, will open in the Fitworks Building at the corner of Ames and Day Drive.

Two stores have already undergone renovations and are open for business. Alvin's Jewelers relocated to Center Court with a new 1,600-square-foot full- service store. The store is 25 percent larger and features expanded product lines and an added, on-site jewelry repair shop. The Gap opened a new 9,680- square-foot store, adding Gap Kids and Baby Gap to its product mix. Rogers Jewelers, located in the Center Court, is scheduled to remodel in 2001.

The Parmatown complex includes a one million-square-foot enclosed mall with two major department stores -- Kaufmann's and JCPenney -- as well as more than 150 small specialty stores, restaurants and a cinema and the 151,000- square-foot Parmatown Plaza Strip Center. Parmatown Mall was begun in 1955 with the construction of the Parmatown Plaza Strip Center. It became an enclosed mall in 1965 and underwent its last renovation in the 1980s.

SOURCE: Parmatown Mall




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