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Quote this post and reply to it Post#1 @ 02-19-99 , 11:00 PM


National Jeweler reports that the FTC reported recently that many retailers selling jewelry over the Internet are not properly disclosing gemstone treatments or diamond carat weights and are not using proper terminology for pearls.

The FTC checked 100 Web sites during the 1998 holiday season and determined that many of the sites were not providing consumers with information required under its Guides for the Jewelry, Precious Metals and Pewter Industries.

For example, many online pearl jewelry ads scrutinized by the FTC did not use the proper terms "cultured" or "imitation" in offering pearls to consumers.

The sites were critiqued based on compliance with the FTC disclosure requirements in pearl terminology, diamond weights and gemstone treatments. Internet retailers failed most frequently in gemstone treatment disclosures.

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