I'm with a company that is looking at developing a very high end limited production watch. There will be 2 models. One priced at $100k+ and the other around $30k. We are in discussions with well known brands to work with them and are also talking with well respected but less know manufacturers.
My question is whether you feel selling a watch in that price range will greatly benefit from working with a known brand, or will an equally high quality watch that comes from a less or little known manufacturer be considered of equal value?